the ask
Create in-store and window signage, invitations and special materials for store promotions across North America.

challenges

Scale: There were two opportunities to grab a potential customer’s attention: at the windows and on signage placed around the store. Designs per promotion had to consider both situations and adapt appropriately.

solution

I used strategic color and bold typography to create layered and cohesive campaigns while working as a senior freelance designer on the store and windows team on the Gap brand team.