Brand Development and Package Design

Roles & Responsibilities

Packaging design, identity design, product photography photoshoot direction


Valerie English, Reese Vaccarezza, Ricky Ferrer


Baked In Brooklyn is a line of artisanal flatbreads and pita chips made in Brooklyn, NY. The creators, Aladdin Bakers, wanted to infuse their brand and packaging design with a bold attitude. Taking cues from turn of the century industrial-era design, the Baked in Brooklyn packaging evokes both the grit and the charm of the borough’s earlier history.