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I am a strategic art director and designer specializing in brand development and communications. My work balances the creative and the analytical to create purposeful design, grounded in an understanding of business needs.

After six years working as a designer developing brand identities, packaging and marketing materials, I went back to school to earn my masters degree in branding at the School of Visual Arts in New York City. The program examined the relationship between design and strategy through an exploration of behavioral science and culture as they relate to brands. Upon graduating, I worked as a strategist at a creative agency continuing to strengthen my strategic skill set further.

Today, I use my unique work experience to build compelling and culturally relevant creative work for brands, products and campaigns.

Say hi at reese.vaccarezza@gmail.com.

 

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